Privacy Policy
This website is operated by:
2424 Hotel GmbH
Tal 24
80331 Munich
Germany
Email: welcome@hausimtal.com
Phone: +49 89 90 421 840
Managing Director: Alexander Haas
ANAGRAM is a hospitality brand operated by 2424 Hotel GmbH.
In the following, we refer to ourselves as “we” or “ANAGRAM”.
2. General information
We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable German data protection laws.
Personal data means any information that can identify you personally.
3. Data collection when visiting our website
When you visit our website, certain technical data is automatically collected to ensure stability and security.
This includes:
• IP address
• date and time of access
• browser type and version
• operating system
• referring URL
• pages visited
Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure and stable operation)
Server log data is stored only as long as necessary for security purposes.
4. Cookies & Consent Management
Our website uses cookies and similar technologies.
Cookies help us:
• ensure proper website functionality
• improve user experience
• analyze website usage
• deliver relevant advertising
Non-essential cookies are only used with your consent.
You can change or withdraw your consent at any time via the cookie settings.
Legal basis: Art. 6(1)(a) GDPR (consent)
5. Booking Engine
Our website integrates an external booking engine to enable online reservations.
When making a booking, personal data such as:
• name
• contact details
• payment information
• stay details
is processed.
The respective booking provider acts as an independent controller or processor.
Legal basis: Art. 6(1)(b) GDPR (performance of a contract)
Please also review the privacy policy of the booking provider displayed during the reservation process.
6. Contacting us
If you contact us via email or contact form, we process the information you provide to handle your request.
Legal basis:
• Art. 6(1)(b) GDPR (contractual inquiries)
• Art. 6(1)(f) GDPR (general inquiries)
Your data will be deleted once the request has been resolved, unless legal retention obligations apply.
7. Newsletter
If you subscribe to our newsletter, we will use your email address to send updates, events and news from ANAGRAM.
Subscription requires a double opt-in confirmation.
You can unsubscribe at any time via the link included in each newsletter.
We use a professional newsletter service provider that processes data on our behalf.
Legal basis: Art. 6(1)(a) GDPR (consent)
8. Google Analytics
We use Google Analytics to understand how visitors use our website and to improve our services.
Google Analytics uses cookies and similar technologies.
Information collected may include:
• pages visited
• time spent on site
• interactions
• approximate geographic location
• device and browser information
IP anonymization is activated.
Data may be transferred to Google servers in the United States. Transfers are safeguarded through EU-approved mechanisms.
Google processes data on our behalf.
Legal basis: Art. 6(1)(a) GDPR (consent)
You can withdraw your consent at any time via cookie settings.
9. Meta (Facebook & Instagram) Advertising
We use Meta advertising technologies, including the Meta Pixel, to measure campaign effectiveness and deliver relevant ads.
This allows us to:
• understand visitor interactions
• measure ad performance
• show relevant ads on Facebook and Instagram
Meta may process data in the United States.
Data processing only occurs with your consent.
Legal basis: Art. 6(1)(a) GDPR (consent)
You can adjust your advertising preferences directly via Meta platforms.
10. Data sharing
We only share personal data when necessary:
• with service providers (hosting, newsletter, analytics)
• to process bookings and payments
• when legally required
All service providers are contractually bound to comply with GDPR requirements.
11. International data transfers
Some service providers may process data outside the European Economic Area.
Where this occurs, we ensure appropriate safeguards such as:
• EU Standard Contractual Clauses
• adequacy decisions
• recognized data protection frameworks
12. Data retention
We store personal data only as long as necessary for the purposes stated above or as required by legal retention obligations.
13. Your rights
Under GDPR, you have the right to:
• access your stored data
• correct inaccurate data
• request deletion
• restrict processing
• object to processing
• data portability
• withdraw consent at any time
To exercise your rights, contact us at:
welcome@hausimtal.com
You also have the right to lodge a complaint with a data protection authority.
14. Data security
We use SSL encryption and technical security measures to protect your data against unauthorized access, loss or misuse.
15. Updates to this policy
We may update this Privacy Policy to reflect legal or operational changes.
The latest version will always be available on this page.